The Identity Box is a self-invented product that offers you different identities (characters + life stories + qualities). In an ironical way it plays with the fact that it’s very easy for people to adopt different roles and identities in our times. To build up profiles and virtual personalities is fun, but sometimes they can have contradictory attributes to them. The Identity Box, with its deplorable characters and stories tries to play with interesting aspects of virtual identities.
The aim was to have fun creating a sad corporate identity and strange characters, while giving you the impression of a serious product.
